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Before we start talking about the impact of Artificial Intelligence in tourism industry let us get a brief idea about Artificial Intelligence (AI).

We believe that before defining AI, it is necessary to explain what intelligence is. Intelligence can be defined as a set of abilities: the ability to understand the environment and phenomena, the ability to use past experience, and the ability to combine available knowledge to respond appropriately to a new challenge (Rudas and Fodor 2008) . Gretzel (2011) summarizes these possibilities, claiming that intelligent systems are able to perceive the environment, learn and use the acquired knowledge in future situations.

 Artificial Intelligence is generally defined as a set of technologies that can mimic human intelligence in the problem-solving process (Lai and Hung 2018). Just as airplanes achieve the same result (they fly) as birds, but using completely different mechanisms, AI tries to achieve similar results (think) as humans, but with different mechanisms.

bionic hand and human hand finger pointing

From early concepts where AI was defined as a form of intelligence to more recent definitions and conceptualizations where AI is defined as in the able to operate autonomously on large amounts of data (sterne 2017), in a future where artificial intelligence could surpass human intelligence, referred to as a technological singularity (Kurzweil 2005). In this context, the AI ​​effect (McCorduck 2004) describes the phenomenon, where once an AI application becomes mainstream, it is no longer considered AI. This is due to the tendency to imagine that the app doesn’t actually contain AI (it doesn’t really think) but is just part of normal processing. Therefore, the content and limitations of the AI ​​are dynamic over time.

 AI in tourism– Artificial Intelligence (AI) is now present in almost every area of ​​travel and tourism and is appearing in all kinds of applications, such as  and natural language speech recognition and processing systems. Recent advances in big data, algorithms and computing power have enabled significant improvements in artificial intelligence.

 Artificial intelligence has been around for a long time, but only recently have networks and other computers evolved to the point where they can perform complex tasks without human intervention. This concept is closely related to automation ideas that do not require human interaction. Additionally, AI’s ability to perform tasks that previously required human cognition is particularly beneficial for travel industry operators. Artificial intelligence (AI) in tourism has the ability to eliminate human error and allows tasks to be performed instantly at any time of the day.

Many resorts and hotels rely heavily on providing exceptional customer service to maintain their reputation. For example, companies can use AI to ensure fast response times even when workers are unavailable.

 Artificial intelligence (AI) has become increasingly important in the marketing world over the past few years, with virtually every division incorporating machine learning into their operations.

In short, artificial intelligence (AI) is playing an increasingly important role in the evolution of the travel industry, offering a multitude of opportunities to improve the travel experience.

Impact of Artificial Intelligence in tourism industry

Technology has become a huge part of our daily lives, playing a huge role in how we work, learn, shop, communicate and even travel. Travel is one of the fastest growing industries that has been heavily influenced by technology and in many ways by AI technology.

 Artificial intelligence AI for travel company could benefit the travel industry by helping to automate and simplify many tasks traditionally performed by humans and reduce  human error. The travel industry is taking advantage of AI technology to anticipate travel decisions, provide personalized travel solutions tailored to customer needs, improve customer service, and simplify the management of travel and post-travel needs. AI in travel and tourism will be used to make the travel experience  easier and more convenient for customers.

Before the evolution of Artificial Intelligence, travel was a chore. That was before AI Travel Planner could recommend cheap flights to destinations, and before other tourists could inform you about destinations on Tripadvisor or etc.

Before the time we have spend our time in pre-planning, searching, finding out reviews, and so on.

 But AI travel planner has changed everything like this:

 AI Travel Assistants

From booking a hotel to fixing the dates everything is sorted with AI assistant. Getting things done without taking the help of a human being i.e., a travel agent. AI assistant makes it more easier to plan a trip without any sort of queries with another human.

 Personal Customer Service Bot

Now-a-days you may have experience that there are numerous hotels, travel companies providing chatbots for the easy communication of the customer. Chatbots are being used frequently since the pandemic days. Chatbots provides 24*7 hours of support to the customer.

 The Benefits of AI in the Travel Industry

 Provides Better Customer Service

What is most is customer satisfaction and feedbacks. Artificial intelligence in tourism industry has played a vital role to improve the customer experience and reputation of the brand.

 Room Assistant-

 Artificial intelligence has become so popular in tourism, it helps you to plan the whole trip and also your stay. In-room virtual voice assistants  can improve the guest experience by answering guests’ questions, answering requests such as adjusting the temperature in the room, turning the TV on and off, adjusting the light, telling the time for breakfast-lunch in the hotel. etc. The chain’s hotels use AI-powered voice assistants to anticipate guests’ needs, create personalized recommendations that may interest them, and provide guests with a more personalized and engaging experience.

 Face Recognition Registration

Face recognition is a speedy process used by different industries, organizations to save their time and effort. Such as say, it enables a contactless check-in for hotels, elimination the keys to enter the hotel rooms. The most clever and easiest way to recognize and verify a person’s identity without going through different kinds of Id’s.

While the use of this technology at airports has been controversial due to privacy and data usage issues, many airports are making extensive use of it to replace the traditional boarding method and simplify check-in and check-out. Without a physical boarding pass you can easily board a plane with AI-powered facial recognition.

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